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New Sea Isle Digital Beach Tags Go On Sale April 1

New Sea Isle Digital Beach Tags Go On Sale April 1


March 16th 2024

Scrambling to find your beach tag can be a thing of the past in Sea Isle. With the introduction of digital beach tags, all you need is your phone. This summer, Sea Isle is rolling out a mobile app that allows beachgoers to purchase and store their beach tags digitally, eliminating the need for those plastic badges that have been a staple since the 1970s.

While physical beach tags will still be available for purchase, the new digital option offers greater convenience. Beachgoers can simply display their digital tag on their phone to inspectors. According to city spokeswoman Katherine Custer, this innovation will likely be embraced by young people who rely heavily on smartphone technology for various tasks.

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Sea Isle City Council is set to authorize a contract with My Beach Mobile of Haddonfield, N.J., for the development of the mobile app. This app will enable users to buy daily, weekly, or seasonal beach tags, with details expected to be announced by April 1.

The app, available for download on the Apple App Store or Google Play Store, does come with fees. For example, a $10 daily beach tag will have a $1 fee, making the total cost $11. Similarly, a $15 weekly beach tag will incur a $1.74 fee. Seasonal tags, priced at $30, will carry a $3.17 fee.

Despite the additional fees, Sea Isle's Chief Financial Officer Jennifer McIver believes the convenience of purchasing beach tags via the app will outweigh any concerns. Digital seasonal tags will be valid for the entire summer, while daily and weekly tags will expire accordingly.

This new system replaces the old Viply mobile app, which solely sold physical beach tags and has since gone out of business.

Beach tags are mandatory in Sea Isle from Memorial Day to Labor Day, with children under 12 granted free access. For the summer of 2024, Sea Isle has adjusted its pricing, with seasonal tags now priced at $30 (with a pre-May 15 discount of $25), weekly tags at $15, and daily tags at $10.

Revenue from beach tag sales plays a crucial role in funding various services, including beach maintenance, lifeguards, and police employment. It also contributes to beach replenishment projects, such as the one scheduled for the upcoming spring.

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