The Greater Wildwoods Tourism Improvement & Development Authority (GWTIDA) received two 2022 New Jersey Tourism Excellence Awards from the New Jersey Tourism Industry Association (NJTIA) at the recent New Jersey Conference on Tourism held in Atlantic City at Resorts Casino Hotel.
The awards were won in the categories of Public Relations and Advertising, and recognized the 2021-2022 campaigns that were conceived and executed by GWTIDA and its PR Agency, Suasion Communications Group and Ad Agency, Aloysius, Butler & Clark.
"I would like to recognize our entire team and our agencies for their exceptional hard work and dedication to creating campaigns that resonate with our visitors," said Ben Rose, Director of Marketing & Public Relations with the Greater Wildwoods Tourism Improvement & Development Authority (GWTIDA).
The 2021 campaign was build upon the continued success of the "We Are Ready When You Are... And We're Saving You A Seat" ad campaign - launched in response to the COVID-19 pandemic in 2020- and was crafted in response to the COVID-19 pandemic's impact on travel and tourism. It focused on the many ways to vacation safely in the Wildwoods, all while keeping visitors' safety a top priority.
The campaign had a specific market appeal - enticing regional vacationers who were able to visit the Wildwoods via automobile to "drive on down." A key aspect that differentiated this from other campaigns in the marketplace is that it promoted value and multi-generational family fun in a colorful, clear and enticing way; and emphasized the destination's numerous one-of-a-kind attractions, where lifelong memories are made, and what separates this New Jersey resort town from other vacation destinations.
